Intercultural communication is much more than just communication between people from different countries. It is also a process of creating shared experiences between people with different cultures, languages and beliefs. These differences can make or break relationships, both at company and personal level.
In business, intercultural communication allows people to understand each other, find common ground and respect differences. This is equally important when communicating in person, over the phone, by email or in informal settings. Understanding different cultures has a positive impact on all areas of a business – from internal corporate culture, to attracting talented employees, to building good relationships with customers or partners.
In this article, we’ll look at what hinders successful intercultural communication and how to improve your skills.
What gets in the way of intercultural communication in business
Intercultural communication is not always easy. Certain beliefs and attitudes get in the way of smooth communication. Common obstacles:
- Language barrier. Not being able to overcome a language barrier can be one of the most daunting obstacles to communication.
- Tension due to misunderstandings. The discomfort of not communicating can often increase the tension in communication.
- Intercultural communication can often be hampered by a tendency to see one’s own culture as superior.
How to improve intercultural communication skills in business
Here are some of the most effective ways to improve your intercultural communication skills, as well as those of your colleagues and employees.
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Expand your knowledge of different cultures
To understand how to communicate with people from different cultures, you first need to be interested in their culture, key historical events, customs and symbolism. It is also important to understand whether it is a more collectivist or individualistic culture; how it values authority, status, perceptions of personal space and business etiquette. The following are examples of business etiquette in several countries.
In Japan, it is customary to bow when greeting someone. A handshake is rarely given, but should be initiated by the other party. Gifts and business cards should be given with two hands. Hierarchy and respect for hierarchy is also important to the Japanese, so most communication is between people in similar positions.
In France, knowing and speaking French is particularly important if you want to build strong relationships. The French are flexible about punctuality. Although punctuality is desirable, don’t be surprised if your French partners are late for a meeting. The French also pay great attention to dress and style. Even those in lower positions invest in better quality, more stylish clothes and accessories.
The Germans are very punctual and expect the same from their partners. Punctuality is important, both in meetings and in getting things done. Business meetings are usually well-planned, have clear objectives and structure and do not stray into irrelevant topics. Germans are also respectful of hierarchy and a person’s age.
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Learn the language
Knowing, or at least understanding, different languages helps you to connect better with people from other cultures and learn about their culture through language. This is of particular value when communicating with foreign partners or trying to establish new business relationships.
If you want to improve your level of professional business language in a targeted way, you can study together with colleagues by choosing a language course with a native speaker. Not only will you learn the language, but you’ll also have the opportunity to discuss with the teacher and address any questions you may have about communicating with people from different cultures.
Communicating in the other person’s language can help them open up and allow you to learn more about each other. It’s a win-win!
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Admit that you can make mistakes
Intercultural communication is not always perfect. It is important to accept that you will occasionally make mistakes when communicating. Learn from them and adjust your communication accordingly.
Also, don’t be quick to take offence if someone else’s words or actions are not similar to your own attitudes and culture. Such cases are also an excellent source of information about different cultures and what behaviour is acceptable or unacceptable. After all, the person did not intentionally mean to offend you.
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Listen actively
Active listening is not just about listening to what the other person says. It also means paying full attention to the speaker, reflecting on what they are saying and confirming that you hear and understand them.
Active listening is a very important part of building relationships. It can be equally valuable in important cross-cultural negotiations as it is in dealing with a new person.
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Pay attention to non-verbal communication
Many non-verbal factors can help us understand a person. Posture, eye contact and tone of voice are very important. Pay attention to how people from other cultures communicate with each other. If you see a person demonstrating certain body language towards someone from your own culture, pay attention. This can help you to understand how you should communicate too. There may also be things in your culture, such as eye contact, raising your voice or hugging, that may make the other person feel uncomfortable.
Intercultural communication is the key to business success
As the business world becomes increasingly global, be an active listener and attentive speaker. While language and cultural barriers may seem difficult to overcome, finding the right resources can help improve intercultural communication in the workplace. Gaining these skills will help you build the relationships that are essential to thrive in today’s business world.